Rice Tseng
Product designer

👋 I’m Rice Tseng

Cat Lover, coffeeholic, full-stack designer

About me

rice tseng

Hello, I'm Rice Tseng, product design lead and problem solver living in Singapore. Have 7 years of product design experience and highly skilled in mobile UX, interaction design, and prototyping. 

During the past 7 years I’ve worked as a designer with a number of different companies, including Grab Singapore, Yahoo! Taiwan, Trend Micro and D-link. Find out more on Linkedin

During Grab period, I designed what transport, food and Grab platform can be like for people in Southeast Asia. I also led UX design for some major projects such as passenger app redesign, Grab platform homepage, multi-stop rides, GrabFood merchant app, VOIP call, voice sharing and chat relevant experience.

Outside of the office, I love exploring new cities, making coffee, writing some articles, playing with my cat and meeting people. ⊂(◉‿◉)つ



Product Design Lead

Grab Singapore - Design Team ( Jul 2019 - present )

Senior Product Designer

Grab Singapore - Design Team ( Aug 2016 - Dec 2018 )

Product Designer

Yahoo! - Mobile Product & Design Department ( Jan 2015 - July 2016 )

UI Engineer / Visual Designer

Trend Micro - Incubation Team / Human Engineering Interface Department ( Jan 2014 - Dec 2014 )

Interaction Designer

Dlink - User Experience Study Department ( Nov 2012 - Jan 2014 )

Interaction Design Intern

Yahoo! - APAC User Experience Design Team ( July 2012 - Nov 2012 )



2017 Grab - CEO Award

2016 Grabathon 4.0 - Technology category - 3rd prize

2016 Yahoo! Q2 BOT Challenge - Excellent Awards

2015 Yahoo! Q3 Global Hack Day - Yahoo’s Choice Award

2014 Interaction Award (2014 IxDA Award) - Selected

2014 iF Concept Design Awards - Selected / 300 Entries

2013 MobileHero - User Experience Design Competition - Excellent Work

2013 Yahoo! Hack Day in Taiwan - Winning 1st Prize, media news

2013 Taipei User-Friendly Product and Service Design Challenge - Best Design

2013 Red Dot Concept Award - Selected

2013 Spark Concept Design Award - Selected

YSED 9th -Software Application Award - Sliver Award



Master of Science (GPA:4.0)

National Chengchi University - Digital Contents & Technologies ( HCI , digital art installation, touch user interface & multimedia design. )

2010 - 2012

Bachelor of Art (GPA:3.46)

Tam Kang University - Information and Comnunication ( Mass communication theory and multi-media design )

2006 - 2010


Design Talks

2019 My Product Design Journey in South East Asia

2018 IxDA Taiwan - Design Story for Transportation Service in Southeast Asia

2018 National Taiwan University of Science and Technology / department of design. Topic: how do we design transportation services in Southeast Asia and what I’ve learned from working in the biggest unicorn startup in S.E.A as a product designer.

2017 Dribbble Singapore - The Thinking Behind Micro-interaction.

2018 Up!ck sharing - The Thinking Behind Micro-interaction.

2016 National Chengchi University - 5 Challenges in UX Design.

2015 Hosted the First Mobile Prototyping Meet-up in Taiwan.



Doing information structure

Building user stories, personas, UX flows, user journey map, storyboards, sitemaps, use cases, interaction design, concept design, prototyping and scenarios

Creating heuristic analysis and quantitative surveys

Sketching, creating wireframes, high quality visual design

Strong eye for clean, pixel perfect design and a relentless attention to detail

User interview, usability testing and card sorting

Solving key design problems through ideation

Analyze user testing, measuring and rebuilding

Providing development support

Define design language for product

Passion for experience design, with focus on building functional and usable products

High self-motivation in working individually and closely with other teams

Highly skilled in mobile UX, product design, and prototyping

Great storytelling, communication and collaboration skills

Strong sense of design theory and typography

Experience in responsive web design, cross-platform compatible coding techniques and troubleshooting

Very positive attitude with an empathetic and holistic view



UX design- strong background in HCI, User Experience Design, mass media communication, Multi-media design and Digital art

Visual design - superior skills with Sketch/Photoshop/Illustrator

Prototyping - Framerjs, Principle, Pixate, Swift

Motion - strong skills with motion graphics and UI animations in After Effects

Front end development - strong foundation in web design CSS, HTML, Javascript



LOVE my cat Funghi

LOVE hackthon, great collaboration, big ideas and great relationship

Making latte art

Traveling, exploring new places and taking photos with my iPhone

Watching series dramas

Learning new things and always be in motion

Meeting people.