Hello, I'm Rice Tseng, product design lead and problem solver living in Singapore. Have 7 years of product design experience and highly skilled in mobile UX, interaction design, and prototyping.
During the past 7 years I’ve worked as a designer with a number of different companies, including Grab Singapore, Yahoo! Taiwan, Trend Micro and D-link. Find out more on Linkedin.
During Grab period, I designed what transport, food and Grab platform can be like for people in Southeast Asia. I also led UX design for some major projects such as passenger app redesign, Grab platform homepage, multi-stop rides, GrabFood merchant app, VOIP call, voice sharing and chat relevant experience.
Outside of the office, I love exploring new cities, making coffee, writing some articles, playing with my cat and meeting people. ⊂(◉‿◉)つ
Product Design Lead
Grab Singapore - Design Team ( Jul 2019 - present )
Senior Product Designer
Grab Singapore - Design Team ( Aug 2016 - Dec 2018 )
Yahoo! - Mobile Product & Design Department ( Jan 2015 - July 2016 )
UI Engineer / Visual Designer
Trend Micro - Incubation Team / Human Engineering Interface Department ( Jan 2014 - Dec 2014 )
Dlink - User Experience Study Department ( Nov 2012 - Jan 2014 )
Interaction Design Intern
Yahoo! - APAC User Experience Design Team ( July 2012 - Nov 2012 )
2017 Grab - CEO Award
2016 Grabathon 4.0 - Technology category - 3rd prize
2013 Taipei User-Friendly Product and Service Design Challenge - Best Design
2013 Red Dot Concept Award - Selected
2013 Spark Concept Design Award - Selected
YSED 9th -Software Application Award - Sliver Award
Master of Science (GPA:4.0)
National Chengchi University - Digital Contents & Technologies ( HCI , digital art installation, touch user interface & multimedia design. )
2010 - 2012
Bachelor of Art (GPA:3.46)
Tam Kang University - Information and Comnunication ( Mass communication theory and multi-media design )
2006 - 2010
2018 National Taiwan University of Science and Technology / department of design. Topic: how do we design transportation services in Southeast Asia and what I’ve learned from working in the biggest unicorn startup in S.E.A as a product designer.
2017 Dribbble Singapore - The Thinking Behind Micro-interaction.
2018 Up!ck sharing - The Thinking Behind Micro-interaction.
2016 National Chengchi University - 5 Challenges in UX Design.
Doing information structure
Building user stories, personas, UX flows, user journey map, storyboards, sitemaps, use cases, interaction design, concept design, prototyping and scenarios
Creating heuristic analysis and quantitative surveys
Sketching, creating wireframes, high quality visual design
Strong eye for clean, pixel perfect design and a relentless attention to detail
User interview, usability testing and card sorting
Solving key design problems through ideation
Analyze user testing, measuring and rebuilding
Providing development support
Define design language for product
Passion for experience design, with focus on building functional and usable products
High self-motivation in working individually and closely with other teams
Highly skilled in mobile UX, product design, and prototyping
Great storytelling, communication and collaboration skills
Strong sense of design theory and typography
Experience in responsive web design, cross-platform compatible coding techniques and troubleshooting
Very positive attitude with an empathetic and holistic view
UX design- strong background in HCI, User Experience Design, mass media communication, Multi-media design and Digital art
Visual design - superior skills with Sketch/Photoshop/Illustrator
Prototyping - Framerjs, Principle, Pixate, Swift
Motion - strong skills with motion graphics and UI animations in After Effects
LOVE my cat Funghi
LOVE hackthon, great collaboration, big ideas and great relationship
Making latte art
Traveling, exploring new places and taking photos with my iPhone
Watching series dramas
Learning new things and always be in motion