Hi 👋, I'm Rice Tseng, Principal Product Designer at Grab.

I’m passionate about designing digital products that make a positive impact on people's lives. As a Principal Product Designer and design leader at Grab, I’m leading the entire user experience of Grab App, which affects more than 187 million users throughout Southeast Asia. I was also an experienced design manager who has led teams at Grab, overseeing the consumer payment experience and GrabHealth.

I worked with other well-known companies like Yahoo! and Indeed. With over 12+ years of digital product design experience, I excel in design leadership, organizational influence, and driving strategic initiatives.

I also co-host a podcast called Product Design 1 on 1 with Liya. Outside of work, I enjoy exploring new cities, writing articles, and playing tennis. With a passion for film photography, I find that it helps me to stay creative and appreciate the beauty in the world around us. 🚴🏻😻🎾⛱☕️

Grab
2016 - now

Principal Product Designer
Design Manager II 
Lead Product Designer
Senior Product Designer 

• Design leadership at Grab.

• Leading entire user experience of Grab App.

• Manage design team - consumer payment experience and GrabHealth team.

• Leading the design of consumer payment experience, building payment solutions for GrabPay.

• Organized & led the GrabHealth design team to deliver transformative online to offline healthcare solutions in SEA

• Led UX design for core projects: Pay with Grab strategy initiative, Future of GrabFin, GrabPay card, PayLater product, gamified payment, Grab passenger app redesign, Grab everyday super app homepage, multi-stop rides, GrabFood merchant app version 1, chat experience for driver and passenger.

Indeed
2019

UX Designer

The 1st UX design hire for the SG team, define process, culture and educate design in general.

Yahoo
2015 - 2016

Product Designer

Led UX/UI design for Movies app (Android/iOS), Shopping app (Android/iOS), Comparison Shopping (iOS), Store app (iOS), and dictionary concept.

Trend Micro
2015

UI Engineer

Responsible for Mobile Security 6.0 optimizer design (Battery, Memory & History monitor), data usage design (Cellular, roaming & wi-fi) and 165 security app. Proposed the Trend Micro design language for all consumer product.

D-link
2012 - 2014

Interaction Designer

UX design for D-link Cloud service such as camera, NAS, and router.

Yahoo
2012

Interaction design intern

Yahoo! Asia youth social communications research project.